Most people pick a lane.
I never really did.
For the past decade that's meant leading global brand systems, directing trade show experiences across continents, and making documentary films on my own time. Different mediums, same instinct: figure out what people should feel, then build toward it.
I build things that change how people experience a brand, walk through a space, or remember a story.
Over the years I've found that the most interesting work happens when systems thinking, design, and storytelling are all in the room at the same time.
Design systems
Brand systems, design frameworks, governance. The behind-the-scenes stuff that makes everything else work seamlessly.
Experience design
Trade shows, exhibits, environmental graphics, branded environments. Spaces people walk through, not scroll past.
Storytelling
Documentary films, photography, interviews. Work that captures something real and makes it last.
Selected work
A handful of projects that show the range. Each one came from a different brief, but they all started with the same question: what do we want people to walk away feeling?
Good creative work changes something.
It changes how people see a brand, how a team works together, how someone feels walking into a space. That's what I'm after. Not just work that looks good, but work that does something.
Ready to begin?
Let's talk.
I'm always open to a good conversation. Whether you're working on something big or just starting to figure out what it is, feel free to reach out.