Config Consultants, now rebranded as A5, is a full-service solutions provider that specializes in digital transformation through the implementation of Oracle, Salesforce, Apttus, and Anaplan solutions. While working as their in-house Graphic and Web Designer, I had the opportunity to lead the company’s rebrand. This rebranding effort was driven by the company’s expansion beyond Oracle solutions, which necessitated a fresh identity that aligned with its broader service offering. The new branding aimed to communicate the company’s mission to modernize its clients’ businesses through digital transformation.
The company’s original name, Config Consultants, had become synonymous with a specific Oracle product known as "Configurator." As the company expanded into offering a more diverse array of solutions beyond Oracle, this outdated brand identity hindered its ability to effectively communicate its broader capabilities to new and existing clients. The challenge was to create a brand that would reflect the company’s expertise in integration and accelerate its growth in the digital transformation space, while still honoring its roots.
Side-by-side comparison of the old brand and new brand
Personal highlight and takeaway
Leading the rebrand for A5 allowed me to create a fresh identity that not only reflected the company’s expanded services but also positioned it for future growth. This project emphasized the importance of aligning brand identity with business evolution to support long-term success.
The rebranding resulted in a new name, A5, and a clean, modern logo that reflected the company’s values of simplicity and acceleration. The new identity successfully positioned the company as a leader in digital transformation, no longer tied solely to Oracle products. The updated brand gave A5 the flexibility to grow and evolve while maintaining a strong, cohesive image that resonated with its target audience. This refreshed identity better aligned with the company’s mission to modernize businesses through integration and digital innovation.
