Topcon Positioning Systems is a global leader in precise positioning products for infrastructure and agriculture industries. As part of their in-house design team, I played a key role in designing and executing the booth for CONEXPO 2020, the largest conference Topcon attends. The booth’s design needed to communicate the theme of "Accelerate," which aligned with how Topcon’s technologies enhance performance, accuracy, and productivity on job sites. My contributions included designing printed graphics, providing art direction for large-scale digital media, and documenting the event with professional photography.
Contributors: Ronnie Garver, Jonathan Biehl, Pui Ki Wong, Elmer Valenca, KC Smith
Awards: This booth design has been awarded a Platinum 2021 World Exhibition Stand Award.
The sheer scale of CONEXPO and the importance of the event for Topcon made this booth a high-profile project. The challenge was to design a booth that would visually convey the theme of "Accelerate" while standing out in a competitive environment. With limited time and a variety of elements to coordinate—printed graphics, digital media, and booth layout—it was essential to ensure that all visual components were cohesive and impactful. Additionally, I had to manage multiple responsibilities, including the production of smaller printed and digital assets, ensuring all elements came together smoothly.
Final booth renderings used to present booth design to upper management. Credit – Astound Group
Personal highlight and takeaway
Designing and documenting our CONEXPO 2020 booth was an incredible experience. Being part of such a large-scale event and knowing that our booth became one of the top attractions is something I’m really proud of. It’s definitely a career highlight.
The final booth design was highly successful and well-received by senior management and visitors alike. The printed and digital elements worked together seamlessly to communicate Topcon's message of acceleration. The booth became one of the top attractions at the show, drawing significant attention. As the in-house photographer, I also documented the event, capturing the booth's standout presence. Overall, the project not only fulfilled the design goals but also strengthened Topcon’s brand visibility at this major industry event.
